|
Australian Wagyu Beef Now Available at Retail
LOS ANGELES - Previously available only in fine restaurants and at private country clubs, Greg Norman Signature™ Wagyu will be sold for the first time in the Coachella Valley at retail level at Jensen's Finest Foods, beginning January, 2007. Greg Norman Signature™ Wagyu is the flagship line of a new luxury beef brand developed by Greg Norman in partnership with AAco, Australia's leading beef producer.
 | | Greg Norman at AAco's Goonoo Station in eastern Queensland. |
|
Greg Norman Signature™ Wagyu will be available this January as part of Jensen's Bob Hope Chrysler Classic promotion at Jensen's locations in Palm Desert, La Quinta and Palm Springs.
Jensen's will carry the line's ribeye, New York Strip, 8 oz. Wagyu patties, and top sirloin cuts in the Japanese marble score five to seven range.
Greg Norman Signature™ Wagyu is a 350-day, grain-fed line of imported Australian kobe-style beef. Pronounced WAG-oo, it's a super-premium beef known not only for its generous marbling, but also for its fat quality; Wagyu cattle produce beef that is lower in saturated fats than other beef. Greg Norman Signature™ Wagyu is produced under "farm-to-plate" standards for a consistently high quality of marbling and flavor.
Said Greg Norman, "Having designed a golf course and built a residential community in La Quinta, I am very familiar with the region and am pleased that our flagship line will be offered in one of the area's leading food retailers."
About Greg Norman Signature Wagyu
GNSW is produced in partnership with the Australian Agricultural Company (AAco), Australia's oldest surviving corporation, founded in 1824. The company has over 600,000 cattle on 24 stations and feedlots on 22 million acres in Australia's Queensland and Northern Territory. Offered in marble scores 5-8, GNSW is USDA-inspected and approved. For more information, please visit www.gnaprime.com.au. Broadleaf USA is the master distributor of Greg Norman Signature Wagyu. For sales and distribution please contact Mark Mitchell or Russ Supplee toll free at 800 336-3844.
About Jensen's Finest Foods
Jensen's Finest Foods original market was opened in Blue Jay, near Lake Arrowhead, in 1940 by Einer and Marie Jensen. While Einer served for two years in World War II, Marie ran the market. In 1964 the store moved into a new, 25,000 square foot building and in 1967 Jensen's Old Country Bakery was added. Using traditional Danish recipes, Jensen's bakery continues to be a family tradition.
Gene Fulton began his career at Jensen's in 1957 as a clean up boy at age 17. He worked his way up to the position of general manager, and in 1970 made arrangements with Mr. Jensen whereby he would purchase Jensen's upon Mr. Jensen's retirement on January 1, 1981. Mr. Fulton then began expansion, adding Jensen's Minute Shoppe, an upscale convenience store, in the nearby community of Cedar Glen. In 1983 Jensen's focused more on the upscale clientele with the opening of Jensen's in Palm Desert. The success of the Palm Desert location prompted the addition of a Palm Springs location in 1985. In 1994 another Jensen's Minute Shoppe, this one located in Rancho Mirage, was opened. May 1995 saw the opening of the sixth Jensen's location in the mountain community of Wrightwood, taking over the former Holiday Foods market. In 1998 the seventh Jensen's was added in the mountain community of Running Springs. The eighth Jensen's opened in La Quinta in December, 2001. A ninth store, this one a Jensen's Minute Shoppe, on Cook Street in Palm Desert was completed in the Fall of 2003.
Still family owned and operated, Jensen's goal is to provide exceptional customer service while providing the finest selection of quality foods and beverages in the communities which it serves. The company considers its employees its greatest asset and strives to treat them like family, which is why a large number of them have been a part of Jensen's team for at least ten years, with some having worked for Jensen's nearly 40 years.
| 
